All good search engine marketers know that pay per click advertising campaigns and search engine optimization efforts work well alone, but are really awesome when they’re integrated. PPC data can often be used for great keyword research, and analysis of SEO trends can help influence the structure of your PPC campaigns. Here’s a neat little trick I’ve found to streamline your linkbuilding research by using data from PPC content network campaigns.
First, you’ll need to run a simple content network campaign (if you haven’t already), and let it run for a little while to gather data. A couple of months should do. After you’ve driven a bit of traffic through content placements, run a content network placement report in Google, Yahoo, or MSN. You should get a big, long list of websites where your content ads showed up.
Your ads showed up on these sites because the search engines determined that they were relevant to your keywords and/or business objectives. Guess what? These are exactly the kind of sites you want backlinks from! You can sift through this list of sites and see which of them might be open to posting a link or doing a link exchange. Just let the search engines do the research for you – you’ve got enough to worry about with the tedious process of actually building the links.