Instead of a post this week, I thought that I would share a presentation I gave at the University of Texas at Austin last week. It covers some PPC basics, and also goes over how the principles of information architecture may be used to improve online marketing performance.
You can download a PDF copy at this link: Information Architecture and Web Advertising.
This work is licensed under the Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 license. You may freely distrubute the work, but please give credit to me as the author, and do not modify the document or use it for commercial use.
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