Good news, everybody! This Friday, Google released their new mobile phone interface for AdWords to all users. Now, you can check up on your account, and make tedious account edits on a three-inch screen!
Okay, maybe I should dial back the sarcasm a little bit. Sure, this is a great tool if you really need to check up on your account on-the-go. But, I can’t imagine doing any serious PPC work on my iPhone. I’m spoiled as it is using two LCD monitors for even the most mundane of pay-per-click marketing tasks. Not to mention the fact that I’m usually flipping back and forth between multiple browser and Excel spreadsheet windows…
That being said, this should be a great feature for anyone who really needs to keep tabs on their account at all times. By allowing you to check up on your account quickly and easily, Google is making sure its advertisers don’t make any potentially dangerous snafus that end up costing hundreds or even thousands of dollars. Admit it – we’ve all had at least one of these in our PPC careers. It might be nice to have that little safeguard to assuage the paranoia.
I do find the interface a little unwieldy to make changes. But that is to be expected with the kind of spatial limitations Google is working with by creating a mobile site. Smartphones were never designed to do something as data-intensive as PPC. It’s nice to be able to change a bid or two on the fly, but I think I’d rather wait to get to a computer if I’m going to have to change text ads or multiple campaign settings.
The trick is to log in to your AdWords account on your computer beforehand and set up appropriate filters to cut down on the information overload. You probably don’t need to be checking in on all of your account on your phone, but maybe you have a new ad group or two that needs extra special attention. If you set up filters containing only these special groups ahead of time, you can select the filter on your smartphone to go straight to them. Scrolling through hundreds of keywords and ad groups looks like a total pain in this interface, so I’d recommend that you get on top of your filters right away if you think you’re going to be using the mobile site in the future.
I’d go into some more how-to’s on this site, but Google has already produced a pretty slick video that goes over the basics. Check it out: