One Great Year of PPC Without Pity

Well folks, it’s been one whole year since I embarked on this little PPC blog endeavor. I want to extend a special thank you to everyone in the search engine marketing community who has helped this blog grow throughout the past year. In case you’re just tuning in, here are the top PPC Without Pity posts for 2009, based on traffic numbers from Google Analytics:

1. Some Changes For Yahoo This Week

I must admit I’m a little surprised that my recap of Yahoo PPC changes got the most visits of any single blog post this year. I guess it goes to show that there’s still some love for Yahoo’s PPC offering, despite my snarky comments about it.

2. Free Automated PPC Bid Management (Thanks, Google!)

There was definitely some interest in this hot tip about creating automated bid management formulas using AdWords spreadsheet editing. I love it when geeks like us hack a new functionality to do something beyond what was intended.

3. How Do I Increase PPC Conversions?

Ah, the burning question that haunts all of us PPC marketers. A good read for PPC beginners, or seasoned pros that could use a refresher.

4. Viewing Visits From Mobile Devices In Google Analytics

2009 seemed like the year in which everyone started surfing the web from their smartphones. 2010 is poised to be an even bigger year for smartphone web use. To get ready, check out this post to see how you can segment your traffic tracking in Google Analytics to monitor the behavior of users who are visiting your site from smartphones and other mobile devices.

5. Using Negative Keywords Effectively

If you’re having trouble reining in your cost per conversion in your PPC campaigns, you should read this post to learn more about negative keywords. Negative keywords can help filter your PPC traffic, and eliminate visits from people who are unlikely to convert. Filtering out this traffic can reduce the amount of unqualified clicks on your ads, and save you a lot of money in the long run.

Well, that’s it for this year, folks. I’ll be back in 2010 with more PPC blog goodness. Happy new year, and here’s to a profitable and productive 2010 for all of you PPC marketers out there.

About Shawn Livengood

Shawn Livengood is a search engine marketing professional based in Austin, Texas. He has extensive experience managing pay-per-click ad campaigns for clients in various industries, from small home-based businesses to large international companies. You can connect with Shawn on Google+.
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One Response to One Great Year of PPC Without Pity

  1. amber says:

    Happy Anniversary! Thanks for the great tips. Keep ‘em coming.