Pay Per Click Presentations

Here are a few presentations I have given at various events. All are available for free download, but please link back to if you use them on your own site, and please do not alter the slides without my permission.

Launching International PPC Accounts – Presented at PubCon 2012 Las Vegas, 10/17/2012.

Managing PPC Tasks For In-House Teams – Presented at Search Marketing Expo New York City, 10/04/2012.

Sprechen Ze PPC? Researching PPC Keywords In A Language You Don’t Speak – Presented at Search Marketing Expo New York City, 10/04/2012.

Social Signals In Search And Conversion – Presented 09/12/12 at the Austin Internet Marketing Meetup.

Using Keyword Intent To Structure Your PPC Account – Presented 04/16/12 at Hero Conf 2012, Indianapolis, IN.

Get Found On The Internet: A Crash Course In Search Engine Marketing – Presented 03/28/12 at BuildASign headquarters as part of RISE Week 2012.

Small Changes, Big Results: 4 Quick Fixes To Boost PPC Performance – Presented at the Austin Advertising Federation Luncheon, October 26, 2011 and at ProductCamp Austin 8, February 18, 2012.

How To Launch A Profitable PPC Advertising Campaign For Your Business – Presented at ProductCamp Austin in January 2011.

Information Architecture and Web Advertising – Presented to an Information Architecture graduate school class at the University of Texas at Austin, Fall 2009.

Comments are closed.