PPC Without Pity’s Best of 2012

Well, it has certainly been a great year for me, and by extension, PPC Without Pity. The beginning of last year marked a major jump for me in my career as I moved into a management role at BuildASign.com, and the year finished with another big move for me, as I just accepted a position as the Director of Online Marketing for Calfinder. It’s another big move up for me, and a testament to the crazy amount of growth that our industry is experiencing right now. In between these two milestones, I got the opportunity to speak at Hero Conf, SMX East, and Pubcon, and got to meet a lot of experts in the PPC game that I previously only knew from blogs. 2012 has been a great year for me personally, and this blog has really helped open some doors for me. So thanks to all of you readers out there that make doing this worthwhile.

In celebration of the end of this fantastic year, I’ve collected my top 5 posts of 2012 by traffic volume. Check them out if you missed them the first time, or if you’d just like to get a refresher.

1. PPC Software Review: Raven Internet Marketing Tools

When I wrote this post back in January, Raven had a full suite of awesome PPC and SEO tools. Unfortunately, in December they’ve had to pull back on some of their SEO offerings due to Google API issues. Their PPC tools are still top-notch, though, and I’m interested to see what they put together in 2013.

2. Omniture SiteCatalyst Versus Google Analytics

PPC tool reviews seem to be pretty popular posts around here. In this post, I go over my experiences with both analytic platforms and explain the pros and cons of each.

3. Is PPC Certification Worth It?

Short answer: yes. PPC certification helped me land early jobs that were critical in growing my career. I’ve certainly encouraged a lot of people to pursue their certifications this year, both on the blog and in my offline life.

4. Finding Profitable Keywords From SEO Data

As the online marketing manager for BuildASign, I had to tackle a lot of problems that involved looking at the interaction between PPC and SEO. In this post, I share some of my thoughts on how to discover profitable PPC keyword targets using your organic search keyword data.

5. Facebook Ads Vs. Sponsored Stories Vs. Promoted Posts

This year, I finally got a chance to take a deep dive into Facebook advertising. And with all of the intense scrutiny on the effectiveness of Facebook ads following their IPO, I think this post sharing my experiences was well received.

That’s all for 2012, folks. Thanks for sticking around with me for another year, and here’s to an outstanding 2013!

About Shawn Livengood

Shawn Livengood is a search engine marketing professional based in Austin, Texas. He has extensive experience managing pay-per-click ad campaigns for clients in various industries, from small home-based businesses to large international companies. You can connect with Shawn on Google+.
This entry was posted in Analytics, Facebook, Google AdWords, PPC Software Reviews, Search Engines, SEO. Bookmark the permalink.

Comments are closed.