SMX East 2012 Preview

Good morning, PPC-ers! By the time you read this, I’ll be en route to the SMX East conference in New York City. I’ve been selected as a speaker for two panels. I’m really excited about this opportunity to meet with the best of the best of the online marketing world, and talk shop with some people who are at the top of their game. Here’s a quick preview of what I’ll be presenting this week.

My first session is Beyond The Google AdWords Tool: Advanced Keyword Research Tactics. The session is Thursday, October 4th at 9:00am. As part of this panel discussion, I will be covering the process of doing keyword research in a language you don’t speak. I’ve been a part of PPC account launches for Germany, Austria, and France for both uShip and BuildASign, and I have a few tricks to share.

In my second session, I’ll be participating in a panel titled In-House PPC: Organizational PPC Challenges & Solutions. This one is also on Thursday, October 4th, at 1:00pm. In this panel, I’ll be discussing my experience leading the PPC team at BuildASign, and how we use project management and tracking tools like the Google AdWords change history, Google Analytics notations, BaseCamp, and Trello to manage our PPC workflow and monitor pivotal events in PPC performance.

If you can’t make it to the conference, don’t worry. I’ll be posting copies of my presentations next week on my PPC Presentations page. If you are going to be at SMX East, I look forward to seeing you there.

About Shawn Livengood

Shawn Livengood is a search engine marketing professional based in Austin, Texas. He has extensive experience managing pay-per-click ad campaigns for clients in various industries, from small home-based businesses to large international companies. You can connect with Shawn on Google+.
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