Tag Archives: campaign settings

Adjusting Campaign Settings Like A Pro: Yahoo (Part 2)

Posted on June 27, 2010 by

Last week, we continued our series on adjusting PPC campaign settings by looking at how to optimize Yahoo Search Marketing campaign settings. This week picks up where we left off: Campaign Optimization Guidelines In this section, you can adjust the … Continue reading →

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Adjusting Campaign Settings Like A Pro: Yahoo (Part 1)

Posted on June 20, 2010 by

This week, we continue our series on optimizing campaign settings with everyone’s favorite #2 PPC network: Yahoo Search Marketing. To change your settings on an individual Yahoo Search Marketing campaign, select your campaign on either the Dashboard or Campaigns tab … Continue reading →

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Adjusting Campaign Settings Like A Pro: Google (part 2)

Posted on June 13, 2010 by

Last week, we started our series on how to most effectively adjust pay per click campaign settings in the major PPC providers by examining how to optimize campaign settings in Google. This post picks up where we left off. Bidding … Continue reading →

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Adjusting Campaign Settings Like A Pro: Google (Part 1)

Posted on June 6, 2010 by

Whenever I take on a new pay per click account, or examine an existing one for problems, the first thing I look at is the campaign settings. These settings can have a drastic effect on campaign performance, but many PPC … Continue reading →

Posted in Google AdWords, PPC Basics | Tagged , | 1 Comment