Tag Archives: ppc metrics

What Is Relative Click-Through Rate?

One recent addition to Google’s plethora of PPC metrics is Relative CTR (Click-Through Rate). This metric is only applicable to display network campaigns, so you may not see it everywhere. In short, relative CTR is a measure of how good … Continue reading

Posted in Analytics, Content Network, Google AdWords, PPC Basics, Text Ads | Tagged , | Comments Off