Tag Archives: ppc

PPC Text Ads – Rotate Or Optimize?

Posted on February 21, 2010 by

When creating a new PPC campaign or ad group, there’s an important choice to make with your text ads. Should you set text ads to rotate evenly, or optimize their distribution according to what the search engine thinks is best? … Continue reading →

Posted in Google AdWords, MSN AdCenter, PPC Basics, Text Ads, Yahoo Search Marketing | Tagged , | 5 Comments

Three PPC Predictions For 2010

Posted on January 3, 2010 by

Now that we’re firmly planted in 2010, I think it’s time for a few predictions for the coming year. And, since this blog is quite obviously concerned with pay per click marketing, I’m going to stick with what I know. … Continue reading →

Posted in Bing, Facebook, Google AdWords, MSN AdCenter, Yahoo Search Marketing | Tagged , , , , , | 2 Comments

Google Analytics Asynchronous Tracking: What It Means For PPC

Posted on December 13, 2009 by

Earlier this month, Google released a beta version of new code snippet that enables asynchronous tracking in Google Analytics. So what exactly is this, you ask? Well, under the current setup of Google Analytics, code is read sequentially by the … Continue reading →

Posted in Analytics | Tagged , , | 2 Comments