Tag Archives: search alliance

The Final Nail In The Coffin Of Yahoo Search Marketing

It’s Halloween – the time of year where we all celebrate the macabre. Monsters, goblins, and the undead don’t usually have a lot of relevance to PPC marketing (unless you’re in the business of selling Halloween costumes), but this week … Continue reading

Posted in Bing, MSN AdCenter, Search Engines, Yahoo Search Marketing | Tagged | Comments Off

Yahoo/Bing Search Alliance Open Thread And Poll

So in case you’ve missed the thirty billion emails that Yahoo and Microsoft have been sending to their advertising customers this week, the much-anticipated Search Alliance transition is underway. On October 11th, Yahoo started displaying MSN AdCenter ads on a … Continue reading

Posted in MSN AdCenter, Search Engines, Yahoo Search Marketing | Tagged , , | 5 Comments

3 Things To Know Before Switching To MSN AdCenter

Well, it’s finally here – this week, Yahoo and Microsoft finally opened up the transition process to move existing Yahoo Search Marketing accounts to Microsoft AdCenter management. If you have a Yahoo account, you probably had to click a button … Continue reading

Posted in Bing, MSN AdCenter, Search Engines, Yahoo Search Marketing | Tagged , , | 4 Comments