Tag Archives: yahoo ppc

Adjusting Campaign Settings Like A Pro: Yahoo (Part 2)

Posted on June 27, 2010 by

Last week, we continued our series on adjusting PPC campaign settings by looking at how to optimize Yahoo Search Marketing campaign settings. This week picks up where we left off: Campaign Optimization Guidelines In this section, you can adjust the … Continue reading →

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Adjusting Campaign Settings Like A Pro: Yahoo (Part 1)

Posted on June 20, 2010 by

This week, we continue our series on optimizing campaign settings with everyone’s favorite #2 PPC network: Yahoo Search Marketing. To change your settings on an individual Yahoo Search Marketing campaign, select your campaign on either the Dashboard or Campaigns tab … Continue reading →

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MSN AdCenter Now Has Full HTML Mobile Device Targeting

Posted on February 7, 2010 by

This just in from the “I thought they had this already” department: Microsoft announces full HTML mobile device targeting for their AdCenter PPC marketing platform. Sure, Microsoft AdCenter has been in the mobile ad game for a while now, but … Continue reading →

Posted in Bing, Google AdWords, Mobile PPC, MSN AdCenter, Yahoo Search Marketing | Tagged , , , | Leave a comment

Yahoo Plays Catch-Up With Google AdWords Importing

Posted on January 30, 2010 by

Yahoo recently announced some new functionality in their PPC platform. One of the new features was improved ability to import Google AdWords campaigns into Yahoo Search Marketing format. Now, I like the ability to cross-post campaigns as much as the … Continue reading →

Posted in Google AdWords, Yahoo Search Marketing | Tagged , , | 1 Comment