As I’m sure many of you know, Google released a new version of their AdWords interface this week. I’ve had the opportunity to review it this week, and I must say I’m pretty excited about it.
Not much has changed in regards to functionality, but AdWords has a much prettier package. The key difference is speed of navigation – with the new drop-down menus on the main tabs, it’s a lot easier to get where you’re going. The side menu lets you scroll easily through your campaigns, and the more compact presentation of tabular data is a real help, especially if you’re dealing with a lot of campaigns and ad groups.
I think that my favorite new feature so far is keyboard shortcuts. I get a lot of use out of Ctrl+C and Ctrl+V when I’m working on accounts, so I think it’s pretty sweet that Google put in some new functionality to allow for quicker navigation within tabular data. Here’s a cheat sheet for the new shortcuts:
g then o: Go to All Online Campaigns
g then c: Go to Campaigns tab
g then r: Go to Ad groups tab
g then k: Go to Keywords tab
g then n: Go to Networks tab
g then a: Go to Ads tab
g then s: Go to Settings tab
Table navigation and actions
j/k: Next/previous row in the primary data table
x: Select current row (Use Shift + x for multiple rows)
Editing ad groups and keywords:
e: Edit selected rows
Ctrl + Arrows: Move between editable fields
Ctrl + s: Save changes
Esc: Cancel edit mode
You can view these shortcuts (and more info on the new interface) at Google’s official blog post on the subject. I’m pretty stoked about the new interface myself.