Thoughts On The New AdWords Interface

As I’m sure many of you know, Google released a new version of their AdWords interface this week. I’ve had the opportunity to review it this week, and I must say I’m pretty excited about it.

Not much has changed in regards to functionality, but AdWords has a much prettier package. The key difference is speed of navigation – with the new drop-down menus on the main tabs, it’s a lot easier to get where you’re going. The side menu lets you scroll easily through your campaigns, and the more compact presentation of tabular data is a real help, especially if you’re dealing with a lot of campaigns and ad groups.

I think that my favorite new feature so far is keyboard shortcuts. I get a lot of use out of Ctrl+C and Ctrl+V when I’m working on accounts, so I think it’s pretty sweet that Google put in some new functionality to allow for quicker navigation within tabular data. Here’s a cheat sheet for the new shortcuts:

Global navigation
g then o: Go to All Online Campaigns
g then c: Go to Campaigns tab
g then r: Go to Ad groups tab
g then k: Go to Keywords tab
g then n: Go to Networks tab
g then a: Go to Ads tab
g then s: Go to Settings tab

Table navigation and actions
j/k: Next/previous row in the primary data table
x: Select current row (Use Shift + x for multiple rows)
e: Edit
p: Pause
n: Enable
d: Delete
l: Download

Editing ad groups and keywords:
e: Edit selected rows
Ctrl + Arrows: Move between editable fields
Ctrl + s: Save changes
Esc: Cancel edit mode

You can view these shortcuts (and more info on the new interface) at Google’s official blog post on the subject. I’m pretty stoked about the new interface myself.

About Shawn Livengood

Shawn Livengood is a search engine marketing professional based in Austin, Texas. He has extensive experience managing pay-per-click ad campaigns for clients in various industries, from small home-based businesses to large international companies. You can connect with Shawn on Google+.
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3 Responses to Thoughts On The New AdWords Interface

  1. Pingback: Articles about Google as of April 19, 2009 | The Lessnau Lounge

  2. sandy says:

    where is the opportunity tab in this new interface..It is very confusing..