So in case you’ve missed the thirty billion emails that Yahoo and Microsoft have been sending to their advertising customers this week, the much-anticipated Search Alliance transition is underway. On October 11th, Yahoo started displaying MSN AdCenter ads on a small percentage of their search queries (now powered by Bing). This transition will continue over the following weeks. According to a Yahoo email I got this week, they anticipate that 30-40% of Yahoo traffic will serve MSN ads by October 18th, and Yahoo should be running 100% MSN ads by the end of the month.
So if you haven’t started working on your Yahoo/MSN account transition, you should probably get on top of that. For those of us who have been on the ball, I’d like to use this post as an open thread to discuss our experiences so far. Feel free to post what you’ve seen in the comments section below.
Also, here’s a poll for the more statistically-inclined: